How to price a product on Amazon in 2023

How to price a product on Amazon in 2023

Pricing a product on Amazon can be a tricky task, as you want to find the sweet spot that maximizes your profits while still being competitive with other sellers. Here are some tips on how to price your product on Amazon:

Research the Market

Start by researching the price range of similar products on Amazon. Look at the prices of both new and used items, as well as products with different conditions (e.g., new, refurbished, etc.). This will give you an idea of the going rate for products like yours. You can automate this process by adding a “Competitor Product” type pricing rule on It will compare your product’s price to the competitors’ and track the changes to keep you up in the Amazon search results.

Product Cost

Consider the cost of your product. You’ll want to price your product high enough to cover your costs and make a profit, but not so high that it’s not competitive with other sellers. Make sure to factor in all of your costs, including materials, labor, and shipping. Alternatively, you specify your target ROI and cost of your product on, and your price will be optimized automatically using AI-powered optimization strategies

Amazon Fees

Take into account any fees that Amazon will charge you. Amazon charges a variety of fees, including a referral fee (a percentage of the sale price) and a fulfillment fee (if you use Amazon’s fulfillment service). These fees can eat into your profits, so be sure to factor them into your pricing.


Keep an eye on the competition. As you’re setting your price, it’s important to keep an eye on the prices of similar products from other sellers. If you’re significantly higher or lower than the competition, it might be worth adjusting your price to be more in line with them.

Pricing Tools

Use pricing tools. There are a variety of tools available (some free and some paid) that can help you determine the optimal price for your product. These tools take into account factors like the cost of your product, Amazon’s fees, and the prices of similar products to help you find the sweet spot. is one of the top apps featured as the trending app on the Amazon app store multiple times.


Consider offering promotions or discounts. If you’re having trouble getting your product to sell, consider offering promotions or discounts to entice buyers. This can be a good way to move inventory and get your product in front of more people.

By following these tips, you can price your product on Amazon in a way that maximizes your profits while still being competitive with other sellers.

Good luck!

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